Earlier today, BTS and ABB FIA Formula E Championship electric street-racing jointly announced that the Korean music band has joined Formula E racing as its global ambassador.
“We are delighted to announce BTS as a global ambassador of the ABB FIA Formula E Championship,” said Jamie Reigle, Chief Executive Officer of Formula E.
“BTS has cultivated an engaged fan base that is highly passionate about social issues and we share a common desire to raise awareness of the threat of climate change,” he added.
“In partnering with BTS we will amplify our purpose of accelerating the adoption of electric vehicles to a global youth audience […] to catalyze a move towards a cleaner future, faster,” said Reigle.
The CEO Formula E further stated that climate change and air pollution have now become the single biggest threat to humanity and it is “both Formula E and BTS hope to inspire the next generation and millions of young fans to embrace clean energy and become future drivers of electric vehicles”.
The band is amongst the latest celebrities to join the cause. Earlier, Leonardo DiCaprio, Orlando Bloom, and Diane Kruger had also joined hands with on-street racing to raise awareness on electric cars and combat air pollution.