Khaby Lame Named UNICEF Goodwill Ambassador During Senegal Visit
In his new role, Lame expressed a desire to witness global challenges and contribute to addressing them, highlighting the importance of children's rights

Khaby Lame, the most followed TikTok star globally, has recently been appointed as a UNICEF Goodwill Ambassador. This significant announcement was made during his visit to Senegal, where he engaged with local youth who are driving positive change in their communities.
Lame’s appointment was celebrated by UNICEF’s regional director, Gilles Fagninou, who emphasized Lame’s authenticity and engagement as qualities that make him an extraordinary ambassador for the organization. During the ceremony, Lame reflected on his personal experiences, stating that he understands the challenges children face and believes that every child can thrive when given the right opportunities.
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24-year-old influencer Khaby Lame rose to fame through his unique style of silent videos that humorously critique overcomplicated life hacks. His content gained immense popularity during the COVID-19 pandemic after he lost his factory job, allowing him to focus on creating engaging videos.
He boasts over 162 million followers on TikTok.
During his visit, Lame encouraged Senegalese youth to “dream big” and pursue their aspirations despite obstacles. He acknowledged the socio-economic challenges faced by many young people in Senegal, where over 60% of the population is under 25 and many work in informal sectors.
His message resonated with local youth as he shared insights from his own journey of overcoming adversity.
Lame joins a prestigious group of UNICEF ambassadors that includes notable figures such as David Beckham, Priyanka Chopra, and Lionel Messi. His appointment marks a new chapter in his career as he aims to leverage his influence for positive change in children’s lives globally.