Singer and vateran actor Khaled Anam launched his own YouTube channel ‘CEEP official’ to play his part in educating the young generation of Pakistan in their native language Urdu.
The channel whose name translates to ‘Oyster’ is a “fun, easy, entertaining, colourful, way to attract the younger generation to know their own national language Urdu,” the actor shared with Images.
“Kids today, even we as children, our mothers and fathers have been singing ‘Twinkle, Twinkle’, ‘Ba Ba Black Sheep’. For how long? Something’s happened to us, we don’t respect Urdu… We will only stand out as a successful and stronger country when we start learning and taking pride in our own language,” he further added.
His central aim for the channel is to create content which revolves around rhymes and basics and to ensure that it includes “rhythm and rhyme in local languages.” Furthermore, he is also working upon creating content in all other regional languages of Pakistan i.e. Sindhi, Punjabi, Balochi, Sirayiki, Balti.
The kahi unkahi actor also added how he’s been after television channels to specifically introduce channels for children, “It’s all around the world, but in our country, for some reason children are the least important, most ignored part of the population.”
“When we were growing up, Pakistan television was running beautiful programmes for children starting from Muslihuddin, Naheed Niazi, Sohail Rana, Khalil Ahmed, Shoaib Hashmi, Farooq Qaisar, but then that is that. It suddenly came to a halt.”
The actor also mentioned how PTV is the only channel where he worked for children’s content, ironically.
“All the private channels say they can’t make money out of this and I tell them you can’t sell your children. There are certain things that are not for sale. Your children, your kids, the younger population should not have a price tag to it. They are the most expensive commodity that Pakistan has, that we have. We must do stuff for them.”
“CEEP is Urdu for an oyster and I consider our children to be like pearls. Just as an oyster nurtures and cares for a pearl, at CEEP, we would like to take care of the children in a nice easy happy manner,” the singer said.