The dynamic actress and model Syra Yousuf has been roped in as the new face of Pakistan’s well-known personal care brand – Palmolive Naturals. Featured in the new TVC for the Brand, the actress unveiled its new liquid hand wash range that is both ‘Tough on Germs’ and ‘Soft on Hands’.
The TVC celebrates the indomitable spirit of being both tough at mind and soft at heart with the Palmolive girl, Syra Yousuf. The campaign highlights the importance of staying safe and healthy by washing your hands without compromising your skin, using the new Palmolive Liquid Hand Wash range that kills germs while keeping your hands soft and moisturized.
Speaking about the launch of the new product, Aziz Jindani, CCO Colgate Palmolive, said, “As a responsible brand, our role is to offer ‘help’ and ‘hope’ to our consumers in difficult times like these. The launch of the Palmolive Liquid Hand Wash range does exactly that, offering a quality hand hygiene product to help protect health at large, and inspire hope that we can all be ‘tough and soft’ at the same time like Palmolive is – ‘Tough on Germs and Soft on Hands’.”
Syra Yousuf, upon joining Palmolive Naturals as the new Palmolive Girl, said, “It goes without saying that taking care of ourselves and those around us should be our first priority right now. With Palmolive Naturals, it was easy to make the decision and be part of this venture because the Brand’s philosophy resonates with my own – we have to be both tough and strong to be able to exist!”
The 360-degree campaign featuring Syra Yousuf has been launched nationwide and can be seen on all media platforms. The actress will now be the official brand ambassador for Palmolive Naturals soaps and liquid hand washes.