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Urwa and Mawra Hocane Launch Their Fashion Line UXM

The upcoming brand is a testament to the sisters' strong bond


Urwa and Mawra Hocane who have made quite a name for themselves in the showbiz industry have ventured out in a new territory together. The sisters have now launched a fashion line, UXM that will feature casual western wear and accessories.

“Mawra and I have been together since her first day on this planet, we have loved each other for as long as we can remember,” penned down Urwa on her Instagram.

The actress added that UXM is an attempt by the sisters to create something tangible that reflects on the love and affection the two have always shared. It’s an ode to their sisterhood, and to girls who dare to achieve anything in life.

‘The girls who can’, says the brand tagline.

“It is for the all the girls #whocan dare to live life on their own terms yet effortlessly in sync with the beautiful world around them,” wrote the Namaloom Afraad actress.

“Mawra and I are super-stoked to share our first collaboration with all of you very soon, In’sha’Allah,” she announced in the caption alongside a picture of the sisters donning apparel and accessories from UXM.

We wish all the very best to Hocane sisters for their new venture. Here’s to much more they achieve together.

the authorAisha Arshad