Vogue mistakes American-Muslim activist Noor Tagouri for Pakistani actress Noor Bukhari

Blunders could happen anywhere! World’s most prestigious fashion publication Vogue magazine misidentified the American-Muslim activist journalist Noor Tagouri for Pakistani actress Noor Bukhari on its February issue.

In the February edition of the fashion title featuring Reese Witherspoon on the cover, Tagouri was photographed for a portfolio and identified “actor, director, and model Noor Bukhari.”

 

American activist-journalist took to social media to share her feelings on the blunder that American Vogue had made.

In an emotional post on Instagram Tagouri wrote, “I’m SO heartbroken and devastated. Like my heart actually hurts. I’ve been waiting to make this announcement for MONTHS. One of my DREAMS of being featured in American @VogueMagazine came true!! We finally found the issue in JFK airport. I hadn’t seen the photo or the text. Adam wanted to film my reaction to seeing this for the first time. But, as you can see in the video, I was misidentified as a Pakistani actress named Noor Bukhari. My name is Noor Tagouri, I’m a journalist, activist, and speaker”.

“I have been misrepresented and misidentified MULTIPLE times in media publications – to the point of putting my life in danger. I never, EVER expected this from a publication I respect SO much and have read since I was a child”, she further added.

“Misrepresentation and misidentification is a constant problem if you are Muslim in America. And as much as I work to fight this, there are moments like this where I feel defeated”, Tagouri wrote while addressing the whole American society!

Tagouri further discussed the issue on Twitter. Seems devastated, she posted: I feel sick. This isn’t the first time this has happened – but this is print. it’s Vogue. I was so excited to share this w my younger sisters — bc 13-year-old me would have been ECSTATIC to see someone who looked like her in Vogue. Only to realize there is so much work to do.

Addressing the matter, the leading publication issued an apology on social media. Interestingly the publication has called the American journalist a nonwhite subject which is hard to identify.

Vogue posted, “We were thrilled at the chance to photograph Tagouri and shine a light on the important work she does, and to have misidentified her is a painful misstep. We also understand that there is a larger issue of misidentification in media—especially among nonwhite subjects”.