The countdown for PLBW’18 has officially begun so get ready for the most glamorous three days of the year! PFDC L’Oréal Paris reveals the dates for the new season which is set to start from September 4th to 6th, 2018 in Lahore!
Chairperson of the PFDC, Sehyr Saigol, stated,
“At the Pakistan Fashion Design Council, evolution is at our very core. We strive to be at the forefront of change and innovation in the presentation and business of fashion. Engaging such an influential platform to introduce a new mood, aesthetic and design labels to the industry are what some may feel is risky, but for us at the PFDC is a must. For how will fashion evolve without change and the injection of newer ideas? We are also looking forward to continuing to develop the early evening show concept for more commercially acclaimed bridal designers, thereby developing this platform into one that is more encompassing and an accurate representation of fashion in Pakistan.”
Managing Director L’Oréal Pakistan, Musharaf Hai, added,
“L’Oréal Pakistan is delighted to partner with PFDC to showcase the 8th edition of Bridal Week in Lahore. Last year we launched Mahira Khan as the Spokesperson for L’Oréal Paris Hair Care from this eponymous platform for beauty and fashion and in 2018 for the first time, Pakistan was represented at the Cannes Film Festival by Mahira sponsored by L’Oréal Paris. The PFDC & L’Oréal Paris partnership has provided the impetus for our Designers, Fashion industry, Makeup artists to shine their craft and reach international audiences. The digitization of PLBW has enabled instant awareness and recognition across the globe. We are committed to building the equity for PLBW as the trendsetting and most inspiring platform for fashion and beauty.”
PLBW18 will serve to elevate the concept of innovation further and we cannot wait to witness the magic!
Stay tuned for more updates.