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Take a musical journey into time with the new #PepsiGenerations TVC

We might not remember the exact time Pepsi came to Pakistan, but ever since we’ve been here, we’ve always been Pepsi fanatics. Not to mention, we use Pepsi has become synonymous with cold drinks for us.

Pepsi has maintained its buzz and its brand on another level altogether. Associating itself with the youth, the music and the cricket scene, Pepsi has given a whole new dimension to the brand that brings about soft drinks. Keeping the same tradition in mind, Pepsi’s new trending TVC, takes you onto a nostalgic ride, allowing you to relive each great era of Pepsi and the generations it inspired.

This TVC is more than a tribute to all the legends which have brought glory and happiness to many. Pepsi takes all of us to a wonderful journey into years it has been not just quenching thirst but also has brought glory to generations. Flash back with all the big names including Zohaib Hassan, Shahi Hassan, Reema Khan, Waseem Akram and The Kashmir Band.

It starts showing Fawad Khan headed towards refrigerator to get some Pepsi, and much amazement for him and everyone those who are watching, finds a vintage can. And taking a sip, Fawad takes a journey into time, how Pepsi has evolved in generations. Old day’s billboards, vintage cars, old Pepsi cans, perfect time lapse from 60’s, 70’s and brilliant entry into 80’s.

Zohaib Hassan electrifies the screen with his evergreen classic song; his inclusion is phenomenal in this video, being a legend of Pakistan pop music. And the song choice is also impeccable, for those who grew up in 80’s clearly know how grand this song has been. But has Zohaib Hassan aged? Nope not at all. And very impressive Fawad Khan performs moon walk giving tribute to another legend Michal Jackson.

Pepsi was among the first brands to patronize cricket in Pakistan, Fawad Khan travels back in time where world cup winning celebrations are going on “hum hein Pakistani hum tou jeeteingay” being played in the background and the crowd cheers for national cricket team, Shahi Hassan comes into video playing guitar, next is a glimpse of old Vital Signs poster, and very next Fawad Khan bumps into Waseem Akram yet another legend from cricket. In past Vital Signs and Waseem Akram, both have been part of Pepsi commercials at different times.

And later in the shot as Fawad takes another sip from the Pepsi can, next location is a mall where plays String’s “Chaye Chaye” video and comes another surprise Reema Khan, who was part of another old Pepsi ad

”Abb humari bari hai”, it’s our turn now says Winner of Pepsi Battle of the Bands, the Kashmir band. The new music sensation is next shown rocking the concert stage, along with Fawad Khan.

Without any second thought this latest TVC by Pepsi, till date is massive. Starring all the big names, The Pepsi generation journey of all the good times is mesmerizing and has surely won hearts of millions of people.


Saman Siddiqui

Saman Siddiqui, A freelance journalist with a Master’s Degree in Mass Communication and MS in Peace and Conflict Studies. Associated with the media industry since 2006. Experience in various capacities including Program Host, Researcher, News Producer, Documentary Making, Voice Over, Content Writing Copy Editing, and Blogging, and currently associated with OyeYeah since 2018, working as an Editor.

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