YouTube Reveals Pakistan’s Most-Watched Videos and Creators for 2024

YouTube has unveiled its End-of-Year List for 2024, showcasing the most popular videos, music, and creators in Pakistan.

This year’s trends highlight a significant shift in content consumption and the growing international appeal of Pakistani creators. 

However, Top Trending Videos category is dominated by local dramas and films in Pakistan.

This year’s list includes three categories — Top Trending Videos, Top Music Videos, and Top Creators.

Top Trending Videos

The Top Trending Videos category is dominated by local dramas and films, reflecting the audience’s preference for storytelling. The top three videos are:

1. Ishq Murshid – Episode 20
2. Jaan Nisar – Episode 01
3. Kabhi Main Kabhi Tum – Episode 01
4. Tiger Nageswara Rao – Full Hindi Dubbed Movie
5. Akhara – Episode 1
6. Abdullahpur Ka Devdas – Episode 1
7. Ram Pothineni’s – SKANDA
8. चलती कार में खुनी आत्मा के बीच फसा दया – Best Of CID
9. Mehrunisa V Lub U – Full Movie
10. Rajab Butt Se Larai Ho Gai | Muneeb Ko Rescue Kar Liya

Top Music Videos

In the Top Music Videos category, a mix of local and international hits has emerged. The top three music videos are:

1. ‘90 – 90 Nabbe Nabbe’
2. ‘Aaj Ki Raat’
3. ‘Balo Batiyan’
4. ‘Tauba Tauba’
5. ‘Teri Baaton Mein Aisa Uljha Jiya’
6. ‘Ve Haaniyaan’
7. ‘Tu Jo Mileya’
8. ‘Lehnga’
9. ‘Dhola Sanu Chorya Haai Kachi Sharab Wango’
10. ‘King S**t’

Top Creators

The list of Top Creators reflects a diverse range of content, from family vlogs to health and lifestyle topics. The leading creators for 2024 are:

1. Rajab’s Family
2. Anaya Eshaal Family
3. Arshad Reels
4. UR Cristiano
5. Ducky Bhai
6. Sistrology
7. Chota Ali Vlogs
8. Dr. Imtiaz Ahmad
9. Shirazi Village Vlogs
10. Fatima Faisal

Insights and Trends

This year, Pakistani creators have seen a remarkable increase in content production, with a 60% rise in the total hours of content uploaded compared to last year. Additionally, over 65% of the watch time for Pakistani content comes from international audiences, indicating a growing global interest in local creators.

Farhan Qureshi, Google’s Country Director for Pakistan, noted the potential of AI to further enhance content creation and audience engagement.

The data underscores the evolving landscape of digital entertainment in Pakistan, highlighting both local narratives and broader cultural connections through music and video content.