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Zoe Viccaji Opens Salt Arts 2019 in collaboration with Chapter 2

The concept of Salt Arts is to revive love for live music performances in Pakistan.


Salt Arts first show for 2019 was sponsored by Chapter 2 – Khaadi on Wednesday, 30th January 2019. Singer and songwriter, Zoe Viccaji returned to Salt Arts after 3 long years with a power-packed performance followed by artists such as Ajay Wilson, Shane Kerr, Joshua Keyth Benjamin, and Abid Wilson.


The show was a great success with record-breaking attendance including celebrities and music enthusiasts. The concept of Salt Arts is to revive love for live music performances in Pakistan which has been welcomed by audiences with open arms.


This year the Salt Arts team is led by women thus leading to the concept ‘#futureisfemale’. The Salt Arts team, who have onboard Chapter 2 as “art enablers” and strong season partners, notes that this year their ethos, like every year, is on two things that will remain a part of the overall design: a) be more eco-friendly and b) collaborating with women musicians, artists, designers, writers and photographers to create a more gender-balanced creative community.


About Chapter 2:
Chapter 2 celebrates indigenous craft and transforms it into urban fashion. Comprising of pure handwoven and handcrafted textiles, this brand embodies a minimalist approach towards design through high contrast, progression of colour and composition. The brand aims to inspire personal confidence by introducing clean, straight and androgynous silhouettes to make the Chapter 2 woman feel comfortable in her own skin; it is a reflection of artistic expression that transcends age. It evokes a persona which does not associate itself in moving with the herd but creating an individual look on one’s own. It is for people who have the understanding of complexity in a simple design and appreciate the craftsmanship of the fabric.

About Salt Arts:
Salt Arts is a music, art, and entertainment agency, specializing in the creative production of live music & art events. Our role in the arts is to protect and nurture the introspective art-making space where our audiences can engage closely with the artists. Salt Arts is committed to enriching artists and subcultures via music, creative expression, and technology, in Pakistan, South Asia and beyond. We believe Karachi is the hub of contemporary South Asian music. We trust the power of interdisciplinary movement, and collective spirit. At Salt Arts, collaboration reigns supreme.


the authorSaman Siddiqui
Saman Siddiqui, A freelance journalist with a Master’s Degree in Mass Communication and MS in Peace and Conflict Studies. Associated with the media industry since 2006. Experience in various capacities including Program Host, Researcher, News Producer, Documentary Making, Voice Over, Content Writing Copy Editing, and Blogging, and currently associated with OyeYeah since 2018, working as an Editor.

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