#MeinBhi anthem is a re-imagined version of Shehzad Roy’s track ‘Kya Darta hay’ which debuted at the Lux Style Awards and has now been officially launched as the campaign’s anthem.
The anthem was created by a 40-piece orchestra in Faith Studio, and over 32 musicians including Shehzad Roy, Kashmir Band, Fuzon, Ali Gul Pir, Amanat Ali, Fakhir, Natasha Baig, Aima Baig, Humaira Channa, Pindi Boys, Abu Muhammad, Shani Hyder, Lyari Underground, Fareed Qawal, Mikki Murshed, Zoe Viccaji, Rachel Viccaji, Mohsin Abbas, Sanam Marvi, Fareeduddin, Raziuddin Ahmed and Gohar Rasheed.
The video, launched amongst an event by PR mogul Frieha Altaf, left everyone teary eyed and with a solemn pledge to reach out to those suffering as #MeinBhi (i am with you). #MeinBhi was also honored at the Mad Block Decent Party concert in Islamabad last month. PKR1 million was raised for an NGO working against child abuse, titled Sahil, for which Frieha Altaf is the Goodwill ambassador as well.
This anthem and #MeinBhi campaign is created in response to Zainab’s brutal rape and murder that occurred in January. The incident compelled Pakistan to acknowledge that child abuse is an issue that cannot and should not be ignored. Frieha Altaf launched the campaign with zest and a determination to build survivors with strength and confidence once again.
The anthem which was reportedly was sung pro bono by all the singers involved, is a free-for-all to be used for any human rights campaign. With the #MeinBhi movement tackling a number of issues such as child abuse, sexual harassment, underage marriage, gender discrimination and more, its a proud moment for Pakistan that at least people, especially celebrities who have a huge following, are taking up responsibilities and creating as much awareness as they can.