Fashion and Beauty

Design powerhouse MAHGUL to unveil its latest collection at HUM Showcase 2019

The brand is best known for its edgy, avant-garde interpretation of Pakistani design.


The critically acclaimed designer, Mahgul Rashid, will introduce her S/S’19 luxury collection titled ‘Between Ebony and Ivory’ at the Hum Showcase 2019 Day 2 finale on the 19th of April.

Between Ebony and Ivory embodies the spirit of contrast and harmony, channeling a new interpretation of what it means to be ‘feminine’. Mahgul targets that fine line between the simplicity and boldness clash which best describes the woman of today; who is multi-faceted and versatile.

The modern Pakistani woman’s wardrobe is her identity, full of fashion that is repeatable and that embraces the joy of being evergreen which is what Mahgul’s collection entails while keeping up with her classic legacy.

Speaking about the upcoming collection, Designer Mahgul Rashid commented:
‘Predominantly set in a monochromatic aesthetic with minimal embellishment, Between Ebony and Ivory is based on form and structure with a less is more vibe.’

Mahgul’s collection showcases have set a precedent of being intriguing, different and one that leaves the audience in awe. Every collection is drastically different from the one before and is anticipated by fashion enthusiasts nationwide.

Established in 2014, MAHGUL is critically acclaimed as one of the Sub-Continent’s most exciting fashion brands, having debuted at the prestigious PFDC Sunsilk Fashion Week platform in 2013. The brand is best known for its edgy, avant-garde interpretation of Pakistani design.

The vision is for each creation to juxtapose elements of fine art with high-end fashion. The design house believes in dynamism and change and works closely with craftsman to achieve new surfaces and provide work that is unique and evolutionary.

the authorSaman Siddiqui
Saman Siddiqui, A freelance journalist with a Master’s Degree in Mass Communication and MS in Peace and Conflict Studies. Associated with the media industry since 2006. Experience in various capacities including Program Host, Researcher, News Producer, Documentary Making, Voice Over, Content Writing Copy Editing, and Blogging, and currently associated with OyeYeah since 2018, working as an Editor.

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