Fashion and Beauty

HINAMIRZA opens door to its first flagship store in Lahore

Launches brand’s new F/W Collection 2019!

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Fashion Label HINAMIRZA from Karachi opened doors to its first outlet in Lahore. Located at 9 Arches Mall, on M M Alam Road, the opening also marked the launch of the brand’s new Fall/Winter pret collection 2019.

Hina Mirza Store Launch
HINAMIRZA’s new F/W collection is a testament to the designer’s signature design philosophy of ‘less is more’. The new collection was presented via a small fashion presentation and consisted of a wide array of ensembles.

The collection presented CASUALS based in cotton, linen, Arabic lawn, cotton wool, and SEMIFORMALS draped in pure cotton net and velvet. Moreover, the new collection offers delicate stonework combined with eastern embroidery work on warm color tones.

Complementing the new collection, HINAMIRZA’s new store also had mini kids range alongside accessories such as pashmina wraps/shawls, handbags, jewelry and phone covers, all hand-picked by the designer herself.

Further, the interior of the brand’s new retail space has been done by Yasir Mirza, crafted to channel a sleek and simple aesthetic and providing superior retail experience to consumers in Lahore.

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About HINAMIRZA:
HINAMIRZA is known for its stylish and affordable fashion and the unique touches it brings to its collections, which makes it stand out from the rest of the High Street brands. The brand’s designs and cuts are based on simplicity and minimalistic work and modern design.

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the authorSaman Siddiqui
Saman Siddiqui, A freelance journalist with a Master’s Degree in Mass Communication and MS in Peace and Conflict Studies. Associated with the media industry since 2006. Experience in various capacities including Program Host, Researcher, News Producer, Documentary Making, Voice Over, Content Writing Copy Editing, and Blogging, and currently associated with OyeYeah since 2018, working as an Editor.