Fashion and Beauty

Hira Ali Studios & Haiya Bokhari introduce new summer collection

The brand is best known for its minimalistic, contemporary and edgy interpretation of design.


Introducing H² – Hira Ali the most exciting young designer from Pakistan along with ace stylist Haiya Bokhari, have collaborated for their first limited edition capsule collection. The collection features 10 tops and tunics and 4 pants catering to the modern woman who seeks utility and versatility from her wardrobe.

In this day and age, the modern woman has an increasing desire for versatility from her wardrobe. Keeping this in mind, Hira Ali Studios & Haiya Bokhari together created this unique summer collection for the Hira Ali Woman. Each item can be worn in multiple ways and the collection exudes a laid-back cool that is synonymous with Hira Ali Studios. From Casual Streetwear to a Magicked-up Party style the collection goes beyond expectations of flexibility.

Hira Ali, the creative director at Hira Ali Studios, commented “Our latest drop contributes to celebrating Woman, as always included in the brand’s philosophy. This collaboration with Haiya has been extra special and fun. Keeping the simplicity, we made sure that the pieces coming together were comfortable yet with complete versatility to be styled in any way wanted. Edgy. Chic. Effortless.”

With the summer now upon us, the catalogue has vibrant pieces for the season to suit every personality. The collection incorporates experimental sleeves and cuts with statement embellishment and detailing with the softest of fabrics that pull the looks together.

Ace Stylist Haiya further added, “Not just comfort, we wanted the pieces to carry an eclectic style reflecting both our personal wardrobe selections. We want people to feel like they can express and reinvent themselves with this collection’s designs. Life is a party, dress like it!”

Hira Ali Studio is critically acclaimed as one of Pakistan’s most exciting fashion brands that have showcased at the biggest platforms both locally and internationally. The brand is best known for its minimalistic, contemporary and edgy interpretation of design. Currently, Hira Ali Studios is housed at a standalone studio space in Lahore, Pakistan for Formal, Bridal and Luxury Prét wear.

the authorSaman Siddiqui
Saman Siddiqui, A freelance journalist with a Master’s Degree in Mass Communication and MS in Peace and Conflict Studies. Associated with the media industry since 2006. Experience in various capacities including Program Host, Researcher, News Producer, Documentary Making, Voice Over, Content Writing Copy Editing, and Blogging, and currently associated with OyeYeah since 2018, working as an Editor.

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