Johnny Depp will remain the face of Dior after signing a $20 Million-Plus deal
Johnny Depp will continue to be the face of Dior after signing a $20 Million-Plus deal!
This also marks the biggest-ever Men’s Fragrance deal.
A source familiar with the fragrance industry quotes that most A-listers with fragrance deals pull in around $2 million-$4 million per year like Chris Pine, whose deal with Armani is valued at $4 million a year over 3 years.
Since 2015, Depp has served as the face of Dior Sauvage, with an ad campaign that leaned into his image as a wild rocker.
The company faced pressure to drop the “Pirates of the Caribbean” star after a U.K. court ruled against him in his 2020 libel suit against The Sun over its description of him as a “wife beater” with regards to Heard.
However, the luxury brand stood by the star.
However, Depp’s image and marketability improved dramatically after he won the defamation trial against Heard last year.
According to the sources, the French luxury fashion house and cosmetics giant pegs the three-year deal at upwards of $20 million, which eclipses Robert Pattinson’s $12 million deal to serve as a spokesperson for Dior Homme and Brad Pitt’s $7 million pact to promote Chanel No. 5.
