Nike, the sportswear giant, has announced its plans to terminate sales in Israel as of next year.
The measures taken by the company will see it cease working with Israel altogether to market and sell its products, which will come into effect on 31 May 2022.
Reportedly, the decision will impact hundreds of sports stores across the territory.
In this regard, Nike has reportedly sent a letter to the store owners in Israel earlier this week.
Nike said: “Following a comprehensive review performed by the company and considering the changing marketplace, it has been decided that the continuation of the business relationship between you and the company does no longer match the company’s policy and goals.
“We strongly encourage you to already start anticipating this termination in order to successfully continue your business without Nike products in your assortment.”
A Nike spokesperson commented (As quoted by the Independent): “Nike has a global strategy to create the marketplace of the future where we serve consumers through Nike Digital channels, Nike stores, as well as strategic retail partners who share our vision to create a consistent, connected and modern shopping experience.
“We remain committed to serving Israeli consumers with the best of Nike product innovation through Nike Direct and local retail partners.”