Sania Maskatiya heads for New York Fashion Week F/W 2020 - OyeYeah News
The multi-award-winning fashion design house Sania Maskatiya is all set to return to the prestigious New York Fashion Week platform with its RESORT 2020 collection as part of The Council of Aspiring American Fashion Designers’ (CAAFD) showcase. NYFW F/W 2020 is scheduled to take place from the 5th to the 12th of February 2020.
Symphonic with what is both comfortable and chic, RESORT 2020 epitomises SANIA MASKATIYA’s signature femininity in both versatility and verve. Featuring breezy hand-woven fabrics, delicately cut and layered, embroidered with geometric and pastoral motifs, it lends ‘white-on-white’ freshly fanciful energy. The collection boasts silhouettes from fairy tale to avant-garde, making the SM RESORT 2020 woman ever classic and always à la mode.
Indeed, this marks the third consecutive year for Sania Maskatiya, the first and only Pakistani Designer and Design House, to officially participate at one of the big four main global fashion events, New York Fashion Week. Sania Maskatiya has been hand-picked and invited by CAAFD for the 2020 edition having previously showcase at NYFW S/S 19 in 2018 and NYW F/W 19 in 2019.
CAAFD is known for its rigorous review process in choosing designers to showcase their work at NYFW and Sania Maskatiya continues to proudly represent Pakistan’s Fashion Industry.
New York Fashion Week is a bi-annual event that generates over $2 million in economic activity for New York City and attracts over 1 million unique visitors including affluent consumers and fashion professionals from around the world.
The Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export.
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