The Game of Thrones actress Sophie Turner has teamed up with the luxury French label Louis Vuitton to promote its #makeapromise campaign, which supports UNICEF in raising funds for children who are victims of humanitarian crises worldwide via the sales of its new friendship bracelet.
The announcement was made via an Instagram post. Sophie wrote, “On #WorldChildrensDay it’s exciting for me to announce my collaboration with #LVforUNICEF to design a friendship bracelet. I want to explain the significance of the colors and also the charm that I designed”
“I wanted my bracelet to hold luck for all the children whom the proceeds from this bracelet go to,” the star explained to her 8 million Instagram followers.
“So I wanted to integrate the idea of luck and also the inclusion of many countries and cultures. I wanted to have the braids made of two colours; red and white. Red is considered a lucky colour in China. And the white coincides with my idea for having the little circular charm on the bracelet, a rabbit. A. Because WHITE rabbits are considered very lucky in the UK and a rabbit foot is considered lucky in many parts of Europe, China, Africa, North and South America”, writes Sophie in her Instagram post.
Explaining the concept behind the campaign Michael Burke, chairman and CEO of Louis Vuitton, told British Vogue, “The idea of the #makeapromise campaign comes from children. When they make a promise, they mean it, and they seal it with a pinky promise. Children show us a simple way to change the world.”
A total of $100 dollars from the sale of every bracelet goes to the non-profit organization for the cause. The ongoing partnership between UNICEF and Louis Vuitton has raised over $6million since it commencement in 2016.