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7UP Pakistan Wedding Show Launches its Third Edition

The launch event featured the star cast of Parey Hut Love and an exclusive live act by comedian Saad Haroon.

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7UP Pakistan Wedding Show, the largest wedding expo ever held in Pakistan proudly launched its third consecutive edition with an exclusive event held at the Ali Auditorium in Lahore. The highlight of the evening was a special segment hosted by Pakistan’s leading comedian, Saad Haroon titled ‘The Wedding Show with Saad Haroon’ featuring the star-studded cast of the upcoming movie “Parey Hut Love”. With over 70 exhibitors, the 7UP Pakistan Wedding Show 2019 will kick off in Lahore on August 24th and 25th at the Lahore Expo Centre.

The launch event, hosted by one of Lahore’s leading media personality Sophiya Anjam, started with introductory note followed by media addresses by Managing Director of Pakistan Wedding Show and Dreamweaver Productions Hassaan Khalid followed by a special appearance and one on one conversation with the cast of Parey Hut Love; Sheheryar Munawar, Maya Ali, Ahmed Ali Butt, Zara Noor Abbas and Shahbaz Shigri.

The discussion was followed by an exclusive live comedy performance by Saad Haroon in which he discussed the premise of weddings, relationships, its comical side and how weddings are the scene for some of the most hilarious and joyful moments in life.

Anticipating an even greater turnout than the previous two editions, Hassaan Khalid, Managing Director of 7UP Pakistan Wedding Show and Dreamweaver Productions, said of the event, “I have been flabbergasted by the great support our efforts have received over the past two editions. This year, we have set out to make the event even bigger and better for the audience who find it an immensely useful tool in helping them plan everything related to their wedding, under one roof. We have made sure our launch will be the perfect start to Pakistan Wedding Show 2019.”

Indeed, 7UP Pakistan Wedding Show 2019 aims to bring together both shoppers and providers of wedding services to offer a convenient and accessible one-stop-shop solution for all brides-to-be, their families and wedding parties. 7UP Pakistan Wedding Show is the ideal platform for exhibitors to meet with visitors and wedding shoppers to build awareness and recognition for their brand. It also gives shoppers a chance to explore and select from a diverse range of vendors to plan their perfect wedding in one go.

At this year PWS, more than 70 exhibitors will be exhibiting their products and prizes worth PKR. 6,000,000 will be given to numerous lucky winners from draws and competitions. PWS 19 will include industry pioneers as exhibitors, including but not limited to HSY, Ali Xeeshan, SFK Bridals, Zarmisha Dar, Hanif Jewellers, Ayra Events, Whimsicial Events, Interwood, Habitt, Republic Menswear, PEL, Chasni, ECS, and many more! Attendees will be able to avail exciting discounts on bridal/wedding packages including Bridal Grooming, Bridal Furniture, and Bridal Shoots to name a few.

Also speaking on this initiative and the brand new partnership, Saad Munawar Khan, Marketing Director Pepsi Co Pakistan, said, “7UP Pakistan Wedding Show is bringing forward a great platform for the wedding industry. It gives 7UP immense pleasure to associate with an event that plans to facilitate the consumer, create strategic partnerships and take the industry forward. We are looking forward to a successful event, after witnessing such a happening launch! I wish the team a successful event and look forward to a long term relationship”.

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