Pakistan’s favorite biscuit brand, Bisconni has launched its latest CSR campaign in celebration of World Children’s Day and it is truly remarkable.
According to Wafaqi Mohtasib Pakistan, between 4 to 8 million people in Pakistan are disabled among which 45% are children. As part of its “Complete Others” CSR campaign, Bisconni has undertaken an initiative to donate prosthetics to specially-abled kids of our country.
This campaign was carried out in collaboration with Bionik.org that designed exclusive bionic arms for these kids, bringing a new ray of sunshine in their lives. Bionic arms work by picking up signals from a user’s muscles and the bionic hand is controlled by tensing the same muscles which are used to open and close a biological hand.
Moreover, Bisconni will soon be launching a limited-edition pack on the purchase of which Rs. 1 will be donated to the cause. People from all over the nation can show their love and support by becoming a part of this movement and pledging to #CompleteOthers.
GM Marketing of Bisconni, Mr. Sabir Godil said “I take pride in announcing that team Bisconni has initiated a life-changing project to bring smiles on many faces. This children’s day, we’ve pledged to help kids achieve their dreams by giving them a present of Bionik arms. We at Bisconni are inspired by the sheer determination these children show in their daily lives and are absolutely thrilled to be a part of their special world.”
Bisconni as a brand has always taken positive measures and initiatives and established a strong footprint in the market. This initiative is the beginning of a wonderful movement and we hope to see a lot more in the future.