Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, brought smiles to young cancer patients at Lahore’s Shaukat Khanum Memorial Cancer Hospital & Research Centre (SKMCH&RC) during the hospital’s Annual Children’s Mela held on 1st February 2020. A team of 10 volunteers representing Carrefour, which is operated in Pakistan by Majid Al Futtaim, hosted a range of different activities and games which were thoroughly enjoyed by the young participants.
The special activities immersed the young ones in a world of smiles and laughter, which included sports competitions such as bowling, fishing, etc. and for those who had a preference for creativity, an opportunity to express their ideas through colours. The team also arranged special gifts and prizes for all the young participants which made them even more excited.
A model institution, SKMCH&RC aims to ease the suffering of cancer patients through modern curative and palliative therapy regardless of patients’ ability to pay. As such, Carrefour Pakistan aligns closely with the hospital’s mission, as the brand places corporate social responsibility at its core.
Jean Marc Dumont, Country Manager of Carrefour Pakistan at Majid Al Futtaim Retail, commented: “Majid Al Futtaim believes in giving back to the society it operates in, and SKMCH&RC’s cause aligns with our philanthropic ambition to bring joy to those less fortunate by engaging with individuals directly. Not only do such activities create a meaningful impact in the lives of people fighting against life-threatening illnesses, but they also instill a heartfelt sense of responsibility at the organizational level.”
Carrefour Pakistan is driven by its belief in operating in an inclusive, sustainable, and socially responsible manner while supporting underserved communities in the country through its various social support programmes.