OLX is Pakistan’s No.1 online marketplace with a leading position in over 14 categories including Property, Cars, and Jobs. Every month more than 7 million users visit OLX and a new ad is posted on the platform every 2 seconds.
Multan, being the 5th largest city of Pakistan, is an economic driver for people living in south Punjab and is becoming an important city for all local and international brands. With its national leadership position, OLX is planning to expand its footprint in southern Punjab, specially in the Property and Cars category in Multan. Recognizing the economic opportunity that Multan and Southern Pakistan represent for the country, OLX sponsored Multan Sultans, the flagship brand of PSL, representing the hopes and excitement of the entire region.
On the evening of 13th February, Bilal Bajwa (CEO, OLX Pakistan) & Ali Tareen (Director, Multan Sultan) signed an MoU to partner together. OLX will be the digital brand sponsor for the team leveraging its large online presence to support the development of regional cricket and opportunities for youth in the region.
Bilal Bajwa, CEO OLX Pakistan said, “I am extremely excited about this partnership which advances OLX’s aspirations of technological advancement in Pakistan and Multan Sultans aspirations of social and sports advancement in South Punjab. OLX sees Multan Sultans not just as a PSL Franchise but an enabling agent towards the progress of southern Punjab. Like OLX, Multan Sultans has a great forward-looking vision which made them a perfect fit for our brand and we are proud to cheer for their success in the tournament.” #LetsPlaySaeen
Talking on the partnership Ali Tareen, Director, Multan Sultans said “We’re glad to have OLX Pakistan onboard as our digital marketplace partner. Together we will help spread the digital revolution across south Punjab giving people increase access to the digital market”.
Multan Sultans is the most premium franchise in this year’s PSL. With the likes of players like Shahid Afridi and Shoaib Malik, it is one of the most exciting teams and a hot fan favorite.
Ali Khan Tareen’s plan regarding Multan Sultan is wide-ranging – it covers social mobility, women’s empowerment, the future of youth and Pakistan’s domestic structure – at the heart of which is cricket.