Dawlance the #1 home-appliances brand in Pakistan, a subsidiary of Arcelik – the 2nd largest white goods manufacturer in Europe, celebrates its 40 years of Reliability by making its products available to a wider customer base on DarazMall. The brand launched its official E-Commerce store in 2020 and now, as a second phase, it has officially introduced its wide range of products on DarazMall.
A signing ceremony was recently held at Daraz head office, the two market leaders committed to customer excellence. This partnership is a testimony to the reliable online shopping experience which Pakistani consumers can expect while purchasing innovative Dawlance home-appliances.
This collaboration in Pakistan is a part of the global partnership between Arcelik and Alibaba – the world’s largest E-Commerce entity and Daraz’s parent company. Creating these synergies between the two global giants, has added great value to the operational capabilities of the partners, to serve this growing segment of tech-savvy consumers, on-the-go, round-the-clock. This is a great milestone towards transforming Dawlance into a futuristic enterprise, promising great products and a highly responsive customer-care network as per its omni channels strategy “be wherever your customers are”.
The Chief-Marketing Officer of Dawlance – Syed Hasan Jameel expressed his pleasure on this resourceful alliance and stated that: “After going live on Daraz Mall, the consumers will now be able to purchase Dawlance appliances from the official flagship store at Daraz. With this partnership, Dawlance and Daraz would add great value to consumers’ online shopping experience through competitive prices and reliable appliances, so our consumers can order their favourite appliances, to be delivered at their doorstep, with many options for convenient payment. Dawlance and Daraz are known for great ‘Reliability’, in their respective industries, so now the online buyers can transact with complete confidence”.
The strategy to go digital, promises many additional advantages, for all businesses, especially during ongoing pandemic whereby people are observing social-distancing and other safety-protocols to stay indoors and minimize personal interactions at public-places.
Ehsan Saya, Managing Director at Daraz Pakistan welcomes the global brand on the platform and noted that the potential for appliances within the Pakistani e-commerce space is phenomenal. He adds, “Dawlance and Daraz both believe in providing an exceptional shopping experience and with this partnership we are confident that our customers will have access to Dawlance’s reliable assortment on DarazMall with a premium service. This is a strategic partnership and we’re very excited to work closely with Dawlance to grow Pakistan’s e-commerce space” He further elaborates on the importance of digitization in the country and explains how Daraz will continue to provide its platform to brands to access a customer base of millions in all corners of the country.
After the successful launch of the E-Commerce store of Dawlance, DarazMall will now serve as yet another exciting touch-point for the consumers, where the consumers can enjoy the most convenient way of shopping for the widest variety of products and the fastest check-out. As Dawlance is known for its superior customer service, shoppers at Daraz will be able to purchase premium Dawlance appliances with its quality after-sales service.