“Demure” Named Dictionary.com’s Word of the Year After Viral TikTok Trend Takes Off
This trend also reflects broader cultural shifts in how language and social norms are interpreted by younger generations.
Dictionary.com has named “demure” as its Word of the Year, a decision influenced by the viral TikTok trend “very mindful, very demure.”
This trend emerged from a video by TikTok creator Jools Lebron, where she humorously described her approach to modesty and mindfulness in her appearance and behaviour at work.
The phrase quickly gained traction, with users applying it in various contexts to describe their own actions in a playful manner.
The trend began on August 6, 2024, when Lebron shared a video showcasing her work makeup and attire, emphasizing a polished yet understated look. She stated, “You see how I do my makeup for work? Very demure, very mindful,” promoting an image of being presentable without being over-the-top.
The phrase resonated with many, leading to thousands of videos where users adopted the style and humour of Lebron’s original post, often in absurd or ironic situations,
“Demure” traditionally means modest and reserved, but the TikTok trend has transformed it into a lighthearted way for users to poke fun at themselves while embracing a more refined demeanor.
This playful interpretation has allowed the term to evolve beyond its original meaning, aligning with Gen-Z’s penchant for humour and self-awareness in social media interactions.
The trend not only highlights the creativity found on platforms like TikTok but also reflects broader cultural shifts in how language and social norms are interpreted by younger generations.
