Dengue Ab Nahi: Mortein Launches Nationwide Awareness Drive
Mortein, Pakistan’s leading pest control brand, launches an awareness drive across Pakistan to prevent dengue from spreading. This was announced at a press briefing held at the Indus Hospital, Korangi Campus, Karachi.
Pakistan is experiencing the worst outbreak of dengue since 2010 with more than 14,015 cases reported across the nation in the last two months post-monsoon season. The press briefing was attended by Dr. Naseem Salahuddin, Head of Infectious Diseases, Indus Health Network and Akbar Ali Shah, Country Manager at Reckitt Benckiser Pakistan Limited (RBPL), makers of Mortein.
At the press briefing, Dr. Naseem Salahuddin addressed the burning issue of how mosquito-borne diseases can be controlled in Pakistan. She also shed light on what are the causes, symptoms, and treatment of this disease and how can it be prevented. Talking to the media, Dr. Salahuddin said, “It is high time for social mobilization and for households to be aware of the steps that need to be taken to protect themselves to control the spread of this disease. We are glad to see brands, like Mortein, are taking such initiatives to spread awareness across Pakistan.”
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Talking to the media, Akbar Ali Shah, Country Manager Hygiene Home, RBPL said, “We believe in addressing health and hygiene issues at the grassroots level. The sudden rise in dengue cases across Pakistan made it vital for Mortein to intervene. With the mosquito breeding season at its peak, plenty needs to be done to not only ensure towns are free of breeding grounds, but also to educate and empower individuals and communities to protect themselves from such mosquito-borne diseases. We are continuously innovating and upgrading our product solutions as well to provide full protection to our consumers in this changing environment.”
Mortein launched its ‘Dengue Ab Nahi’ educational campaign in Karachi at Indus Hospital, Jinnah Post Graduate Medical Center, and Sindh Government Hospital reaching out to thousands of patients with free product samples and educating them on prevention method. This initiative is now expanding to other cities as well.
