Lifestyle

EBM Launches Repositioning Campaign For Peek Freans Sooper

The new Peek Freans Sooper television commercials mark the launch of the brand's communication strategy.

Views

Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life).

https://www.facebook.com/150024931674453/posts/2733708156639438?sfns=mo

From the time of its launch, Peek Freans Sooper has been a favourite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy.

https://www.facebook.com/150024931674453/posts/2733722189971368?sfns=mo

“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new repositioning of the brand’s message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become is also a simple everyday joy!

https://www.facebook.com/150024931674453/posts/2733712533305667?sfns=mo

The 360-degree Campaign for Peek Freans Sooper has been launched nationwide and can be seen on all media platforms.

the authorSaman Siddiqui
Saman Siddiqui, A freelance journalist with a Master’s Degree in Mass Communication and MS in Peace and Conflict Studies. Associated with the media industry since 2006. Experience in various capacities including Program Host, Researcher, News Producer, Documentary Making, Voice Over, Content Writing Copy Editing, and Blogging, and currently associated with OyeYeah since 2018, working as an Editor.

Leave a Reply

13 − ten =