FINCA Microfinance Bank Pakistan targets new untapped customer segments for its Karobari Karza Products Portfolio

With a continuous commitment to enabling people to nurture their futures and support their resolves, FINCA Microfinance Bank Pakistan launches a nationwide campaign to attract new targeted borrower segments for its small and medium business loans [Karobari Karza products] portfolio.

The campaign will target three broad untapped categories of potential customers namely; Mobile Shop Owners, Auto spare parts Shop Owner and Shoe makers for FINCA’s small and medium business loans.

For the aforesaid campaign, FINCA, in addition to ATL/BTL marketing activities such as on-ground activations will also be launching a digital campaign sharing success stories of some of its customers belonging to the mentioned target segments that have benefitted and uplifted their lives using FINCA’s loan products.

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Farid Ahmed Khan, Acting CEO FINCA Microfinance Bank said “FINCA is striving to provide unparalleled services to all segments of Pakistan’s society. FINCA Karobari Karza is a vital part of our services enabling us to cater to individuals and businesses from all walks of life. Our new campaign will help our target audience to build assets, create jobs and improve their standard of living.”

FINCA Pakistan has over half a million clients who are serviced by its branchless banking platform and 135 branches all over the country. The bank has been one of the fastest-growing microfinance institutions in Pakistan and its balance sheet has grown 134% in the last three years.

Saman Siddiqui

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