Flava supports Gilgit-Baltistan Girls Football League to promote women in the region

Haleeb Foods, one of the leading food and beverages company of Pakistan partners with Gilgit-Baltistan Girls Football League 2019 under the banner of Flava – the most nutritious and delicious flavored milk brand. Flava has always been on the forefront when it comes to promoting sports in Pakistan and the second consecutive partnership reflects the same.

Announcing a fully sponsored Higher Education Scholarship for the winner of the tournament, Sami Qahar Head of Marketing Haleeb Foods said “This partnership is deeply focused towards providing women a conducive environment to progression. Flava has a strong commitment towards making Pakistan a healthier nation and through this initiative, we are supporting the girls to realize their true potential.”

Gilgit-Baltistan Girls Football League is an initiative founded by two young and enthusiastic sisters Karishma and Sumaira Inayat in the year 2016. These girls represent everything Flava stands for – equality and empowerment and Flava takes pride in being their nutrition partner.

This year, the GB-GFL 2019 tournament will take place in Passu Hunza region. Due to a lack of opportunities available for these girls to participate in national or regional level games, this continued partnership aims to fulfill that gap. Not only will it empower women, but it will also promote gender equality and challenge stereotypes. Going beyond, this arrangement will go a long way in the development of the underdeveloped areas as Haleeb Foods continues its quest to give back to the community.