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Highlights of ‘Beauty Inside Out’

Dolmen Mall along with top-notch beauty professionals is all set to take over Karachi this November with their banner campaign ‘Beauty Inside Out’. This seven days celebration of beauty showcases: emerging beauty trends, and the latest in skin care and beauty innovations. Featuring the most sought-after beauty brands; bringing together the field’s top aesthethicians to collaborate, share information and engage consumers.

Highlights of ‘Beauty Inside Out’ offerings include exclusive offers; specials from its extensive line-up of professional beauty brands, a non-stop schedule of celebrity visits, a range of free makeovers, master classes for makeup and grooming, multiple digital competitions- aimed at providing a national platform to customers for them to display their skills and chances of winning exciting giveaways. There is really a lot to look forward to over the four days- We cannot wait!

Dolmen Group’s Director Marketing- Ms. Anum Nadeem has taken a personal interest in the campaign and sees beauty within people from all walks of life. Sharing her views on beauty and her take on ‘Beauty Inside Out’ she said:” As women we love looking our best that is something we all strive to achieve. This event in particular is very exciting to me because we have amazing lineup of beauty brands, professionals and most importantly we have accessibility to our audience. I had so many friends and family who were surprised that many products they waited to buy from foreign countries are now available under one roof.

Beauty conscious customers would no longer have to depend on unreliable online sellers as Body Shop is introducing ‘Color Pop’ in Pakistan. Jennifer Lopez by Inglot collection, another irresistible highlight, especially for Jennifer Lopez fans and makeup lovers alike. Brands are using this as an opportunity to highlight their unique offerings; so there is simply going to be a plethora of options for Dolmen customers to explore, experience and shop from.

Moreover, master classes to be conducted by leading beauty experts in the field who will discuss and demonstrate the beauty trends that visitors need to know to up their glam and beauty quotient. Leading salons like Mizka Studio, Mona J. Spa & Salon, Ellemint Beauty Salon &Spa and JY – The Style Studio have also joined us in this celebration, whereby offering Dolmen customers an opportunity to avail their services at discounted rates. The PR was handled by Catalyst PR & Marketing.

Saman Siddiqui

Saman Siddiqui, A freelance journalist with a Master’s Degree in Mass Communication and MS in Peace and Conflict Studies. Associated with the media industry since 2006. Experience in various capacities including Program Host, Researcher, News Producer, Documentary Making, Voice Over, Content Writing Copy Editing, and Blogging, and currently associated with OyeYeah since 2018, working as an Editor.

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