International award-winning Pakistani company Synergy, market leaders in luxury audiovisual, interiors and technology solutions, proudly bring to Pakistan Europe’s finest luxury interiors and lifestyle brands: Poliform, Poltrona Frau, iGuzzini and FLOS Home Collection. The brands were introduced at an exclusive experiential evening, Vita di Lusso, held at the Synergy Studio in Lahore on 13th December 2018.
Mr. Marco Longoni from Poliform, Mr. Pietro Verde from Poltrana Frau, Mr. Alexandro Montanari from iGuzzini and Mr. Soren Kokholm from Bang & Olufsen had flown in to attend the event as brought together by Executive Director Synergy Mr. Attique Ahmed. The event was further attended by some of Lahore’s most distinguished and influential personalities including artist R M Naeem, bespoke interior designer Omer Nabi, fashion force HSY, leading architect Raza Ali Dada, luxury furniture and interior designer Mian Ahad, award winning artist Rashid Rana, entrepreneurs and business forces Alauddin Feerasta, Aamna Taseer, Naz Mansha, Hasan Mansha, Iqraa Mansha, Asfer Hasan, Sabene Saigol and Kamran Sheikh along with Honorary Consul to Austria in Pakistan, Mr Sarmad Amin to name a few. The event was managed by JS Events with PR by Lotus.
Speaking about Synergy’s addition to their luxury home and interior portfolio, Mr. Attique Ahmed, Executive Director Synergy said, “With 19 years of experience we are proud to be market leaders in luxury audio-visual, interiors and technology solutions. At Synergy, we are united by our passion to create the most bespoke, luxury experiences for our patrons and our expansion into partnership with some of the finest European brands for our patrons in Pakistan is manifest of this vision.”
The Synergy Experience Studio in Lahore now introduces:
• Poliform: Founded in 1970, from an evolution of a small artisan’s shop dating back to 1942, Poliform is the embodiment of innovation, craft and enduring design. Elements that have shaped some of the finest luxury residences designed by globally acclaimed architects and designers. It is a brand that is focused on “lives, passions and inspirations” by creating artisanal signature pieces.
• Poltrona Frau: This century-old Italian brand has come to represent design, timeless elegance, and perfection in handcrafted vintage and modern furniture. Indeed, Poltrona Frau is sought-after in the global market due to its design ingenuity, which explores the secret relationship and harmony between people, places and things, while maintaining exceptional quality in its bespoke creations.
• iGuzzini: Bringing life to some of the world’s most acclaimed spaces, through advanced and innovative lighting, iGuzzini, founded in 1959 in Recanati, Italy, ranks amongst the leading architectural lighting companies in Europe dedicated to the study, design and production of intelligent lighting systems for interiors and exteriors.
• FLOS Home Collection: FLOS is an iconic Italian brand that reinvented the idea of artificial lighting and transformed the world with the amazing idea of “Desire Lines” which brought about the most innovative lamp designs in the history of lighting. Founded in 1962, the brand is an ever-evolving blend of emotions, technology, poetry, aesthetics and values.
Indeed, Synergy has won multiple CEDIA awards over the years and is amongst a very few companies in the Middle East and Asia region to have been recognized on such a forum. Synergy continues to pioneer collaborations with the world’s leading brands to provide complete home and executive office solutions. The launch of Poliform, Poltrona Frau, iGuzzini and FLOS Home Collection adds to Synergy’s existing array of exclusive brands available at their studio including Bang & Olufsen, Bowers & Wilkins and Lutron to name a few.