L’Oréal Paris launches first ever Skin Center in Pakistan

L’Oréal Paris, the world’s leading beauty brand, has launched its first-ever one-stop skin-care solution, “L’Oréal Paris Skin Center” in Lahore at Al Fatah, Johar Town, with an exclusive launch event featuring L’Oréal Paris Pakistan Spokesperson Mehreen Syed and Garnier Spokesperson Juggun Kazim.

The L’Oréal Paris Skin Center features the most efficient and effective expert solution for all skin types for all genders, under one roof. The skin testing unit analyses all skin types based on which, the L’Oréal Paris beauty advisors recommend the relevant skincare regime from Garnier’s basic skin cleansing to the advance end of the spectrum with Revitalift’s Anti-Aging products. They have also dedicated an entire section of the L’Oréal Paris Skin Center to the skincare needs of men.

The exclusive launch event featured a meet and greet with Garnier Spokesperson Juggun Kazim, skincare influencers/bloggers, beauty advisors, and L’Oréal Pakistan’s team. This was followed by a ribbon-cutting ceremony officiated by Mr. Anis Iqbal Sheikh, CEO of Al-Fatah Departmental Store. The afternoon further featured another meet and greet with L’Oréal Paris Pakistan Spokesperson Mehreen Syed, Salar Farooki, Marketing Director at L’Oréal Hair and Skin Care, and Madiha Qaiser a celebrity makeup artist.

Speaking on the occasion, Salar Farooki, Marketing Director at L’Oréal, said, “L’Oréal Pakistan is breaking new grounds with the launch of L’Oréal Paris Skin Center. This Skin Center will enable us to get to know our customers better and interact more effectively with them and giving them the best possible solution for their skin.”

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“L’OREAL Paris Skin Center is going to revolutionize the approach to Skin Care in Pakistan. The layout has been designed prioritizing ease of navigation-one look and you’d know where to go for your specific needs. The immersive screens constantly updates on “hot from Paris” products”, said Bilal Basit Abbasi, Product Manager L’OREAL Paris Skin Expert

Read More : From Pakistan to Paris: L’Oréal Paris Pakistan celebrates women, beauty and fashion

Beauty and skin influencers got to experience the skin testing unit at this educationally interactive launch, and shared their reviews on which products they had used in the past.

Indeed, for more than a century, L’Oréal has devoted itself solely to one business: beauty. The group’s mission is to provide the best in cosmetics innovation to women and men around the world with respect to their diversity. L’Oréal wants to bring beauty to all people. Their ambition for the coming years is to in over more customers in Pakistan by creating the skin and hair products that meet the infinite diversity of their beauty needs and desire.

Saman Siddiqui

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