Pizza Hut China Introduces ‘Goblin Pizza’ with Deep-Fried Bullfrog in Quirky Gaming Partnership

In an audacious culinary move that has captured the attention of foodies and gamers alike, Pizza Hut China has launched its latest creation: the Goblin Pizza.

As reported, this thick-crust pizza, topped with a whole deep-fried bullfrog, is a collaboration with tech giant Tencent, celebrating the release of its popular mobile game, Dungeon and Fighter: Origins.

The Goblin Pizza is not just a feast for the taste buds but also a feast for the eyes. It features a rich red sauce base and is adorned with a bed of fresh parsley, while the fried bullfrog takes centre stage, complete with two hard-boiled egg halves and black olives crafted into “eyes.” This quirky presentation is sure to intrigue adventurous eaters and gaming enthusiasts alike.

As reported, initially available for pre-orders from November 18 to 20 as part of a limited-edition set meal priced at CNY169 (approximately BND37), the pizza includes exclusive game merchandise. It officially launched for general sales on November 21 and will be available until December 19.

As social media buzzes with reactions ranging from excitement to scepticism, this bold offering reflects a growing trend in the culinary world—where food meets pop culture. By merging gaming with gastronomy, Pizza Hut aims to create an immersive experience that resonates with its audience.

A Weibo user jokingly remarked, “Who will send it to the Italians?” while another tagged the Italian embassy in China, humorously proposing they “send troops.”

David Henkes, a food industry consultant who shared the advertisement on X (formerly Twitter), emphasized its cultural significance: “Proof that different countries and cultures favour different proteins – Pizza Hut in China is offering a pizza topped with a frog, and frog is trending.”

Reactions on social media, including Reddit, have been varied. While some users expressed disgust, labelling it “a felony” or suggesting it be “ribbit-ed” into the trash, others embraced the unique topping.

“Fried frog legs are delicious! Maybe shred the meat next time – it might work,” suggested one foodie. Another wittily added, “I’m more offended by the olives.”

This isn’t for the first time, fast-food chains in Asia have a history of experimenting with bold and unconventional menu items.

In 2020, McDonald’s China made headlines with its Spam and Oreo burger, a surprising mix of sweet and savoury flavours. A year later, Domino’s Japan introduced its Crispy Fish and Chips Pizza, featuring fried fish, potatoes, and tartar sauce.

Asia’s fast-food landscape has long embraced adventurous offerings, often catering to local tastes and cultural preferences. Unique creations have included ramen topped with sushi, cheesecake, and even marshmallows.