Lifestyle

Sania Maskatiya joins hands with LRBT to fight blindness in Pakistan

One scarf pays for One cataract surgery!

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Multi-award winning and one of Pakistan’s leading fashion design house Sania Maskatiya has collaborated with LRBT, Pakistan’s largest non-governmental organization that is working to eradicate curable blindness in the country. This joint effort by Sania Maskatiya and LRBT aims to prevent the suffering caused by blindness and other eye ailments.

Statistics show due to the lack of resources and awareness 11% of the total population of Pakistan is visually impaired. 1.9 million People are blind of which 80% of the cases are curable.

Sania Maskatiya has launched digital silk scarves. 100% of the proceeds of sales will be donated to LRBT. Priced at RS.3,670. The scarfs are available at Sania Maskatiya’s flagship Karachi store and Lahore store.

One scarf pays for One cataract surgery.

The Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export.

the authorSaman Siddiqui
Saman Siddiqui, A freelance journalist with a Master’s Degree in Mass Communication and MS in Peace and Conflict Studies. Associated with the media industry since 2006. Experience in various capacities including Program Host, Researcher, News Producer, Documentary Making, Voice Over, Content Writing Copy Editing, and Blogging, and currently associated with OyeYeah since 2018, working as an Editor.