Lifestyle

The All New Peek Freans Smile Donut Cakes Have Become A Symbol Of Happiness For All!

Many popular celebrities, influencers on TikTok and Instagram joined in on the excitement by posting cute pictures of themselves enjoying Peek Freans Smile Donuts on social media.

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Considered a pioneer in the biscuit market, EBM has virtually taken over the industry by storm with its unique range of biscuits that are loved by people all over Pakistan. After the massive success of Effie award-winning ‘Cake Up’ in the cakes category, the brand has now introduced an entirely new product within their cake segment which is already creating a lot of buzz – the all-new Peek Freans Smile Donut Cakes.

What makes these delectable treats so different yet exciting is that they are a cross between a donut as well as a cake. Coated with delicious icing, topped with sprinkles and a surprise center filling of rich, creamy goodness, these donut cakes have already developed a fan following. They are currently available in two flavors; chocolate and strawberry and cost just RS 25.

EBM has always been at the top of its game when it comes to developing viral campaigns and this time is no different. With the launch of their new Smile Donut cakes, the brand has also introduced the #GottaSmile campaign. The concept behind this campaign is to encourage consumers to not get caught up in the hustle and bustle of daily and to just take a break and smile more.

Many popular celebrities, influencers on TikTok and Instagram joined in on the excitement by posting cute pictures of themselves enjoying Peek Freans Smile Donuts on social media.

Ramsha Khan posted an adorable picture of herself posing with the Smile donuts with a caption saying how she just couldn’t stop eating them.


 

TikTok star, Areeka Haq, also took to her Instagram account and posted a picture of herself posing with both flavors of the Smile donut cakes while expressing her love for trying out new treats. She also talked about how she feels that she has fallen in love with the Smile donut cakes.

 

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A post shared by AREEKA (@areeka__haq)


YouTube and Instagram sensation, Shahveer Jafry also uploaded a picture where he can be seen enjoying this heavenly new dessert.

 

 

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A post shared by Shahveer (@shahveerjay)

Another super cute TikTok star, Romaisa Khan, posted a bunch of pictures of herself posing with her favorite new treat!


Saheefa Jabbar posted a photo of herself grinning from ear to ear as she relished in the deliciousness of the new Smile donut cakes.

Aima Baig seemed to be stuck in a dilemma as she couldn’t choose which flavor she liked more, chocolate or strawberry?


Zainab Shabbir also exhibited her newfound love for the donut cakes on an Instagram post.

 

The campaign is extremely thoughtful and it has surely played its part in spreading positivity and joy as well as a reminder to us to smile more often.

 

 

 

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