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CarFirst launches Merchant Program to help Auto Industry Entrepreneurs

CarFirst, Pakistan’s leading online auction and trading platform for the used car, launched its Merchant Program to help grow the number of entrepreneurs in Pakistan’s Auto Industry. CarFirst’s Merchant Program is a new initiative to assist auto brokers, investors, and agents to rapidly scale up their business and increase volumes by joining the CarFirst partner network. CarFirst’s aims also to help local auto-entrepreneurs, individuals who want to start a sustainable business in the automobile industry, who are looking to increase the scalability of their business.

CarFirst’s Merchant Program is open to any individual with the passion and skills for car trading, and the ambition to grow their business fast. Interested Auto entrepreneurs can fill out a simple online application, submit documentation and claim their place in Pakistan’s largest network for used car trading. Each CarFirst Merchant will have access to PKR 6 Mln of instant credit for purchases, access to a daily inventory of hundreds of fully inspected and certified cars with pre-checked paperwork. As part of the CarFirst’s partner network, they will also receive access to our online auction platform, subsidized OLX featured listings, latest market intelligence, and a range of value-added services like financing, warranty, insurance, et al.


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Commenting on the launch of the Merchant program, Pervaiz Khan, Head of Dealer Management at CarFirst said, “CarFirst’s Merchant Program is the way forward for new auto industry entrants looking to grow the size of their business in Pakistan. We provide auto industry entrepreneurs instant credit on purchases of up to PKR 6 Mln, access to hundreds of fully inspected and certified cars with pre-checked paperwork, market intelligence systems, latest market prices, trends, and access an online auction platform.

CarFirst will also help these future dealers increase the sales volume and profitability of their business, by offering them access to OLX paid listings, value-added services such as financing, warranty, and insurance. We welcome men and women looking to become auto-entrepreneurs, existing small-medium sized auto merchants, investors, importers, agents, or brokers to join the CarFirst Merchant Program and be part of our vision to revolutionize the Pakistan Auto Sector”

CarFirst is a first of its kind used-car online auction and trading platform, with a nationwide network of purchase centers and warehouses. CarFirst was founded in 2016 and has been the recipient of the largest Series ‘A’ investment in Pakistan from Frontier Car Group, and the largest Series ‘B’ investment from OLX Group. CarFirst aims to revolutionize the way cars are traded in Pakistan by offering comprehensive solutions for all things related to cars, such as evaluation, certification, financing, insurance, live auctions, and many more. CarFirst aim is to keep adding value across the customer’s journey, improving efficiency and transparency at every milestone of the car trading process.

Arbab Fahim

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  • It is necessary to understand the indemnity concept incorporated in many insurance policies before buying insurance.

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