Karachi, 24 January 2019 – Google today released its YouTube Ads Leaderboard for Pakistan for the year 2018. This list represents the top 10 ads and branded content people chose to watch on YouTube through a combination of popularity and promotion.
According to an Ipsos research, YouTube is the number one online video streaming platform among millennials in Pakistan with it reaching 80 percent of online millennials residing in metro cities in Pakistan. According to another research by Kantar TNS, 73 percent of online Pakistanis watch YouTube every month.
Brand | Title | Agency |
Surf Excel | Surf Excel Ramazan 2018 | #EkNekiRozana (1:36) | Mindshare / Lowe &Rauf |
Goto.com | Kia Pakistan India per baazi lay gaya? (1:44) | Olive Digital |
Peek Freans | Peek Freans Cake Up | TVC 2018 | Real Rishtey (3:46) | Group M / Ogilvy & Mather |
Shan Foods | Shan Thematic 2018 – #OneBiryaniOneFamily (5:07) | Mediacom / Ogilvy & Mather |
Lifebuoy | Dr.Lifebuoy V/S Jaraseem Episode 4 (5:07) | Mindshare / Lowe &Rauf |
Ariel | Ariel: Oho Nahi, HooHoo (0:55) | Starcom / AdcomPvt Ltd |
Nestle | NESTLÉ CERELAC LoreeKahani presents Chanda Mama sung by Ali Noor &ZebBangash! (3:50) | Maxus / Ogilvy & Mather |
Pepsi | Pepsi Battle of the Bands Season 3 (3:40) | Mindshare / Saatchi & Saatchi |
Coca-Cola | Coke and Music TVC (1:06) | Starcom / Ogilvy & Mather |
FunnMitti Se | پنجابکےرنگ | صباقمر | عاصماظہر | فنمٹیسے | CelebratingPunjabFunnMittiSe (4:59) | Walnut Media |
Key trends from this leaderboard include:
“These trending ads and branded content are a reminder of the amazing creativity alive today in the Pakistani advertising industry. These videos show that it’s not only new technology, but also the art of storytelling that creates a winning combination. YouTube offers brands a creative canvas to tell stories that resonate with consumers in whatever shape best fits them,” said Farhan Qureshi, Regional Head at Google Asia Pacific.
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