Categories: Latest News

Kashan Hasan takes over as CEO of Reckitt Benckiser Pakistan Limited

Reckitt Benckiser (RB), a global leader in consumer health and hygiene, has appointed Kashan Hasan as the new Chief Executive Officer (CEO) for its Pakistan business. Kashan will be spearheading the health business with immediate effect. Kashan has been associated with RB for the last 12 years, serving in various successful leadership roles across the globe in Pakistan, UK, South Africa, Egypt, and the Middle East. In his most recent role, he was serving as the Regional Sales Director for the Hygiene Home business for the MENA region.

This announcement comes as RB Pakistan Limited evolves into the next stage of strategic development and accelerated growth. In this new role, Kashan will be leading the Company towards expansion within the country and strengthening its position in the market, while driving the business through its purpose-led brands. He will also be the key leading force behind RB Pakistan’s social vision and commitment of “Hoga Saaf Pakistan” (powered by the Company’s leading brand, Dettol) for a cleaner and healthier Pakistan.

Related Post

Talking about his new role, Kashan stated, “RB Pakistan is committed to contributing to Pakistan through our leading health and hygiene brands for our consumers and the social impact we have achieved by reaching millions across the country. Pakistan is a very important market for RB with big potential for growth, I will be ensuring that we stay ahead of the game and focus on providing innovative solutions for our consumers to put health in their own hands, in true RB spirit.”

Kashan Hasan brings in over 18 years of leadership and management experience across various industries including consumer goods, consumer durables, consumer health, hygiene, home, food, and confectionery. As a Sales and Marketing professional he brings in a diverse experience in Sales, Trade Marketing, Key Account Management, and Customer and Consumer Marketing.

Saman Siddiqui

Recent Posts

  • Latest News

Re-elected Recep Tayyip Erdogan takes oath of office to begin his third presidential term

Re-elected Recep Tayyip Erdogan took the oath of office on Saturday to begin his third…

8 hours ago
  • Latest News

ATC acquits PTI’s Yasmin Rashid in Jinnah House attack case

An anti-terrorism court (ATC) in Lahore acquitted Pakistan Tehreek-e-Insaf (PTI) leader Dr. Yasmin Rashid in…

15 hours ago
  • Celebrity News

Nazish Jahangir believes more women are getting divorced because of Aurat March

Nazish Jahangir believes more women are getting divorced because of Aurat March! The actress shared…

17 hours ago
  • Entertainment News

Mohib Mirza set to make his TV comeback, joins Mahira Khan in ‘Razia’

Mohib Mirza is set to make his TV comeback, as he reveals he has joined…

18 hours ago
  • Celebrity News

Ayesha Omar all in praises for veteran actor Nayyar Ejaz

Ayesha Omar has been all in praises for veteran actor Nayyar Ejaz! Both the actors…

18 hours ago
  • Latest News

U.S. President Joe Biden’s fall on stage sparks fresh meme fest

President Biden tripped and fell after delivering a speech and handing out diplomas to graduates…

18 hours ago