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#KimOhNo: Kim Kardashian West renames Kimono inner wear brand amid wide criticism

People came forward accusing her of disrespecting Japanese culture: ‘our traditional garment is not spandex’

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Kim Kardashian West says that she will be changing the name of the Kimono brand, days after announcing the launch of her new shapewear line,

Reality TV star turned entrepreneur, Kardashian West has faced severe of criticism over the name of the brand, as people came in complaining her choice of “kimono” has disrespected Japanese culture and disregarded the significance behind the traditional outfit.

People came forward accusing her of disrespecting Japanese culture: ‘our traditional garment is not spandex’

While taking it to social media, Kim Kardashian West wrote: “I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind”.

A San Francisco-based videographer, Yuka Ohishi, helped spread the hashtag #KimOhNo, criticizing the brand’s name.

Another person to call on Kim Kardashian to reconsider her brand’s name was the mayor of the ancient Japanese capital of Kyoto, Daisaku Kadokawa, wrote an open letter to her on social media.

“Kimono is a traditional ethnic dress fostered in our rich nature and history with our predecessors’ tireless endeavours and studies and it is a culture that has been cherished and passed down with loving care”, the mayor wrote.

“Also it is a fruit of craftsmanship and truly symbolizes the sense of beauty, spirits, and values of Japanese”.

The mayor’s letter has attracted more than 1,000 comments on Facebook, the vast majority supportive of his effort to protect “kimono culture”.

People came forward, sharing their protest, requesting Kim Kardashian to respect Japanese culture.


Though Kardashian West has announced that she will be renaming her brand but has not yet announced what is going to be the new name of the shapewear line.

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