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MAD Magazine to cease publication after 67 years

It will continue to publish a year-end issue with new content and "Mad books and special collections."

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Internationally beloved satire publication, MAD Magazine will no longer be sold on newsstands after the August issue.

The future two remaining editions will not be featuring any of the new content. Instead, the magazine, famous for the grinning face of character Alfred E. Neuman and his slogan, “What, me worry?”, will shift to previously published material, with new covers.

“After the next two issues, MAD will no longer be publishing original material. Instead, it will publish reprinted material until its subscription responsibilities are fulfilled & then the magazine will cease publication”, reveals a statement.

Mad is an American humor magazine which was founded in 1952 by editor Harvey Kurtzman and publisher William Gaines, launched as a comic book before it became a magazine.

Both of them led the magazine for almost 30 years, who brought the outlet to national and later to international prominence, especially in the 1970s.

It peaked at 2.8 million subscribers in 1973 but had just 140,000 left as of 2017.

In April 2018, the magazine was “rebooted” and began with issue No. 1. It’s eighth, and the most recent, issue was published on June 12. Prior to its reboot,  Mad magazine had published 550 issues.

Allie Goertz, who served as an editor at the magazine up until last month, tweeted, “I am so proud of what the new team accomplished, am such a fan of the team before us, and am forever in awe of the original gang of idiots.”

This news has left millions of the MAD fans devastated worldwide, many took to social media to express their grief:

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