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Pepsi Online Food Festival: GroupM Pakistan launches first ever online food festival

GroupM Pakistan has pioneered and yet again delivered an industry first!

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Pakistan’s first-ever online food festival with Foodpanda as the platform partner is the start of the “Food-Commerce” revolution.

Pepsi is the Title sponsor of the “Pepsi Online Food Festival GroupM Pakistan ”, strengthening their food association.

“Pepsi is an iconic brand with a heritage flourishing over 50 years in Pakistan and it is only natural that as an iconic brand, Pepsi gives the people of Pakistan this first of its kind, disruptive and memorable experience”, commented Saad Khan, Marketing Director, Beverages PepsiCo, Inc. | Pakistan & Afghanistan BU.

The groundbreaking Online Food Festival in partnership with Foodpanda is set to take Karachi by storm from 29th April to 5th May 2019.

The event will run for 7 days with several brands and eateries coming together to offer exclusive deals to the citizens of Karachi.

This one of its kind festivals will also feature more than 2000 vendors and 10 novelty vendors; making it one grand tantalizing affair for Karachites!

“At GroupM, we are always a step ahead in understanding and shaping the digital landscape of Pakistan. We will continue to showcase our leadership in terms of Expertise, Partnerships and thought Process”, commented Amna Khatib Paracha, GM Digital, GroupM.

the authorSaman Siddiqui
Saman Siddiqui, A freelance journalist with a Master’s Degree in Mass Communication and MS in Peace and Conflict Studies. Associated with the media industry since 2006. Experience in various capacities including Program Host, Researcher, News Producer, Documentary Making, Voice Over, Content Writing Copy Editing, and Blogging, and currently associated with OyeYeah since 2018, working as an Editor.

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