The Pakistan Cricket Board (PCB) and Hisense have joined hands as associate sponsors for the upcoming Pakistan and Australia series which is scheduled to be played in Sharjah, Abu Dhabi and Dubai from March 22-31, 2019.
Hisense already has a prominent global presence on the field of football; with the latest being the FIFA World Cup 2018 in Russia, where Hisense was the official sponsor. And to further excel in the sports industry, Hisense for the very first time is collaborating with Cricket – being one of the most popular and loved sports in Pakistan.
The announcement was made in the presence of PCB’s director international cricket, Zakir Khan, who expressed happiness on the alliance with Hisense.
Addressing a press conference, the Chief Executive Officer, Hisense, Mr. Imran Ghani said, “Hisense has already made its impact on sports marketing, with a strong presence in the world of football. We are overwhelmed to announce our first ever collaboration on the cricket field, and we are looking forward to a long-standing partnership with PCB.”
“Pakistan is a cricket loving nation and the consumers in Pakistan are more associated with cricket, we are excited to partner with PCB for Pakistan’s home series against Australia in UAE, which we are sure will provide competitive games throughout the 5-match ODI series,” he added.
Director International Cricket, PCB, Mr. Zakir Khan commenting at the occasion thanked Hisense for its alliance with PCB and said, “We are delighted to have you as our partners and we hope it will add more value to the interest Pakistan-Australia ODE series and we hope that you will continue your partnership on greater capacities in the near future.”
Hisense Co., Ltd. is a Chinese multinational company – producing innovative, high-quality appliances and electronics that are globally renowned for outstanding performance and durability. It has 13 manufacturing plants in China and several other factories in various countries. As a global brand – Hisense is also officially sponsoring the UEFA 2020 Football tournament in Europe.