American technology company Apple is moving to develop its own search engine which would save billions of dollars the corporation pays to Google every year. With the changes in iOS 14— an operating system for iPhone, the technological giant has made its intentions clear.
The newly developed system has begun to show its own search results and link directly to websites when users type keywords from its home screen. The development is being viewed as a consequence of the anti-trust fire the company has been facing recently.
According to the experts, the web search capability is an important step for the Silicon Valley company’s in-house development which could form the foundation of a “fuller attack” on Google. Apple’s own search engine would come as a major blow to Google’s revenue stream, as it pays around $12 billion in a year to win a chosen spot. A couple of years ago, the technological giant also hired Head of Search John Giannandrea from Google to work on its AI efforts and Siri voice assistant. The company might utilise his expertise in building a search engine as well. Note that Apple has also been posting job ads for search engineers.