Dawlance ranked as #1 brand in home-appliances in Pakistan

Dawlance with its 40 years old legacy of Home appliances in Pakistan is very close to Pakistani consumers. As per the global market-research conducted by IPSOS; Dawlance has the highest brand-equity in Pakistan’s home-appliances industry. IPSOS conducted a nationwide Brand Health Tracking (BHT) study in 2019, where Dawlance emerged as the #1 brand in the Home-appliances category.

Dawlance is a wholly-owned subsidiary of Arçelik – the 2nd largest manufacturer of consumer-durables in Europe. As a globally leading Turkish brand – Arçelik gives top priority to customer-care, technological innovation, and energy conservation, to achieve sustainable growth. The international corporate acquisition of Dawlance by Arçelik, valued at more than 50 million Dollars, continues to bring in additional foreign investment and resources into Pakistan.

The Chief Executive Officer of Dawlance – Umar Ahsan Khan stated that: “We are thankful to our consumers for their trust, as they have appreciated the consistent performance and innovation of Dawlance in the IPSOS BHT study. This honor and recognition given by a global institution has added tremendous value and prestige to the Dawlance brand.”

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He further added: “Dawlance has already manufactured more than 10 million products in its 3 large-scale industrial units in Pakistan. It has a history of over 40 years of award-winning excellence. I would like to express my gratitude to our millions of consumers, more than 4000 employees, stakeholders, distributors, and dealers all over Pakistan, for their great contributions to the company’s growth and success. It is a testimony to our passion and commitment, to strengthen Pakistan’s industrial base and economy.”

Dawlance’s diverse range of products includes; refrigerators, air-conditioners, microwave ovens, washing machines, water dispensers, dish-washers, etc. Promises more than 35% conservation of energy, along with an unmatched ‘Grand Warranty’ and the largest service network, while quality standards and best practices are adopted at every level. Being a socially-responsible organization, contributes generously towards credible initiatives for community-development, to create more economic opportunities.

Arbab Fahim

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