Pakistan’s 2024 Digital Trends Unveiled

The digital landscape in Pakistan has shown a vibrant mix of interests in sports, entertainment, and culinary pursuits, as highlighted by Google’s Year in Search 2024.

Farhan Qureshi, Google’s country director for Pakistan, remarked on this year’s trends, stating that they reflect a nation that is both rooted in tradition while embracing modern digital possibilities. The findings illustrate how Pakistanis utilize digital platforms to explore their passions and connect with their cultural heritage

Here’s a detailed overview of the key trends and events that captured the attention of Pakistani users this year.

Cricket Enthusiasm

Cricket once again dominated search trends, with the ICC T20 World Cup capturing the nation’s focus.

Searches for the PSL 2024 schedule, matchups, and star players like Shoaib Malik and Sajid Khan underscored Pakistan’s passion for the sport.

Olympic gold medallist Arshad Nadeem also drew widespread attention, becoming a national hero after securing the country’s first gold medal in nearly three decades.

The cricket related Pakistan’s Google search has been as follows:

1. T20 World Cup
2. Pakistan vs England
3. Pakistan vs Bangladesh
4. Pakistan vs Australia
5. Pakistan vs India
6. PSL 2024 Schedule
7. Pakistan vs USA
8. India vs England
9. India vs South Africa
10. India vs England

People

The interest in prominent personalities extended beyond sports, with searches for media stars Sana Javed and Zoya Nasir, Indian tycoon Mukesh Ambani, and social media influencers Hareem Shah and Minahil Malik trending as well.

1. Abbas Attar
2. Etel Adnan
3. Arshad Nadeem
4. Sana Javed
5. Sajid Khan
6. Shoaib Malik
7. Hareem Shah
8. Minahil Malik
9. Zoya Nasir
10. Mukesh Ambani

Entertainment Highlights

Pakistani dramas continue to hold a special place in viewers’ hearts, with shows like Ishq Murshid and Kabhi Main Kabhi Tum trending in searches. Bollywood films such as Animal, Dunki, Bhool Bhulaiyaa 3, and Stree 2 also generated considerable buzz, alongside reality shows like Bigg Boss and the anticipated release of Mirzapur Season 3.

1. Heeramandi
2. 12th Fail
3. Animal
4. Mirzapur Season 3
5. Stree 2
6. Ishq Murshid
7. Bhool Bhulaiyaa 3
8. Dunki
9. Bigg Boss 17
10. Kabhi Main Kabhi Tum

Culinary Searches

Pakistani users have shown a keen interest in culinary delights, searching for recipes that range from traditional dishes like malpura and tawa kaleji to modern favourites such as banana bread and creamy pasta. The popularity of quick snacks like garlic bread and seasonal drinks like peach iced tea further illustrates the diverse culinary interests within the country.

1. Banana bread recipe
2. Malpura recipe
3. Garlic bread recipe
4. Chocolate chip cookie recipe
5. Tawa kaleji recipe
6. Peach iced tea recipe
7. Creamy pasta recipe
8. Pizza recipe
9. Egg noodle recipe
10. Hashbrown recipe

Technology Trends

On the technology front, there has been a notable increase in searches related to AI tools such as Gemini and Remaker AI, reflecting a growing interest in innovative technologies. Additionally, queries about the latest smartphones from brands like Infinix, Redmi, Vivo, and Apple indicate a strong desire among users to stay updated with tech advancements.

1. Chatgpt login
2. Bing image creator
3. Infinix note 30
4. Vivo y100
5. Gemini
6. Inifinix Hot 50 pro
7. Redmi note 13
8. iPhone16 pro max
9. Infinix note 40
10. Remaker ai

Practical Queries

The “How To” category revealed practical interests among users. Common searches included checking polling stations—indicative of an election year—and tips on making flowers last longer. Parenting tips also gained traction, particularly regarding teaching sharing to young children.

1. How to check polling station
2. How to make millions before grandma dies
3. How to buy a used car
4. How to make flowers last longer
5. How to download YouTube videos in pc
6. How to earn without investment
7. How to teach my four-year-old to share
8. How to get a grass stain out of jeans
9. How to start working out again after a knee injury
10. How to watch world cup live