Turkish firm – Arcelik invests more to open Dawlance Experience Store in Peshawar

Peshawar: 28th May, 2019 – The Marketing Director of Arcelik – the largest Turkish enterprise has inaugurated the first-ever Dawlance Experience Store in Peshawar. Mr. Mehmet Tüfekçi came for an official visit to Pakistan, where he also chaired the inaugural ceremony of the Experience Store, an innovative concept created to enhance the Consumer Retail Experience on Trade. He was accompanied by the corporate leadership of Dawlance.

Arcelik Global is also the third-largest manufacturer in Europe. It has made robust investments in Dawlance – its wholly-owned subsidiary and the market-leader in Pakistan. Over the years, it has become a renowned brand producing the most reliable electronics and appliances for the consumers.

The idea of Experience Store reflects Dawlance’s vision to enhance the consumers’ experience on Trade-Levels, by facilitating the shoppers with hands-on usage of products before purchasing. The key objectives and plans behind this venture, includes the creation of a nationwide network of Experience Stores across all major cities to earn the customers’ trust.

All Experience Stores will have a standardized layout and visual design, to maintain synergy. It has state-of-the-art equipment and interior that enriches the décor and the shopper’s experience. Experience Store will offer the complete range of Dawlance home-appliances including the latest models of; Refrigerator, Deep-Freezer, Washing-Machine, Dishwasher, Cooking Range and smaller kitchen appliances.

Speaking at the inaugural ceremony – Mr. Tüfekçi emphasized that: “The Pakistani retail spectrum is bound to achieve rapid growth in future. Hence, Arcelik has taken the right measures to optimize the country’s market potential. Customers in Pakistan can now rest assured that they are getting the same quality promised by the products from Turkey and the developed world. Dawlance is thus committed to be the front-runner in innovation, with cutting-edge manufacturing facilities in Pakistan.

With continued focus on customer-care, after-sales service, it always exceeds the customers’ expectations. Since its acquisition in 2016, Arçelik has invested more than 36 Million Euros in Dawlance to improve productivity and quality, through research and development, to understand and fulfill the evolving needs of this growing market. An additional capital of 16 Million Euros is expected to be injected within the current calendar year, 2019.

While creating newer, energy-conservation technologies, every employee is inspired to ensure compliance to global standards and best-practices at every level. A nation-wide ‘After Sales network’ provides 24/7 Customer-Care, while Technical-Collaborations with Arçelik’s global plants in Turkey, Russia, Romania, Thailand and South Africa are also nurturing expertise at Dawlance.