Kylie Jenner becomes an adidas brand ambassador

Few days ago, adidas announced collaboration with the youngest member of Kardashian-Jenner squad, Kylie Jenner. It is now official that Kylie is the face for adidas’s new Falcon campaign. Falcon is adidas original’s addition to the female collection of sneakers from the company.

The Falcon sneakers were first launched in the 90’s and the new collection is a tribute to its roots. Jenner explained:

“I love the ’90s style. It really inspired many of the colour choices in my beauty collections. These looks are definitely a throwback to that time”.

Before Kylie, two of the family members have already collaborated with adidas. Kendall Jenner is already signed to adidas and collaborated with the brand to launch adidas Arkyn Sneakers. Moreover, Kanye West has also collaborated with adidas and launched adidas Yeezy Boost Sneakers with the company.

Let’s take a look at the Falcon campaign by adidas.

Kylie, when asked about her incorporation with the company, said:

“I’ve always loved adidas and it’s exciting now being part of the Originals family, especially for Falcon.”

The new, resurrected Falcon collection from adidas Originals are going to be launched on September 6, 2018 and people are already waiting to get their hands on it. The sneaker features an aesthetic design with a paneled upper construction featuring net and suede overlays. They have pops of color on the upper and outer sole, and a chunky rubber mid-sole tie the Falcon together, having a reflective detailing. Price of the new sneakers is likely going to be more or less $100.