Atlas Honda unveils company’s first EV motorcycle ‘BENLY e’ in Pakistan

Atlas Honda unveiled the company’s first EV motorcycle ‘BENLY e’ in Pakistan in a soft launch on Tuesday.

The company’s first electric scooter was unveiled at its Sheikhupura factory to commemorate Atlas Honda’s 60th year of operations in Pakistan.

Chief Officer of Motorcycle and Power Products at Atlas Honda Noriaki Abe said at the event that ‘BENLY e’ will be offered for test marketing while new products will be offered based on feedback.

“Honda products have become an essential part of the daily life of many in Pakistan,” said Abe, adding that the joint venture between Atlas Group and Honda Motor Company has been at the forefront of motorcycle and auto parts manufacturing since 1963.

One of Pakistan’s largest motorcycle manufacturers makes its move towards the two-wheel EV segment in the country.

Executive Vice President and COO of Honda Motor Company Shinji Aoyama speaking at the event said that the mobility industry is going through a rapid transformation and “Honda Motor was well positioned for the future”.

Saquib H Shirazi, President and CEO of Atlas Honda, said that Atlas Honda has expanded its product line up and achieved localisation of up to 95%.

“The company developed the largest network of local auto parts manufacturers and dealers. With more than 10,000 touchpoints, the company has created direct employment opportunities for more than 150,000 people,” said Shirazi.