Waadi Animations announces partnerships and trailer launch of ‘3 Bahadur – Rise of the Warriors’

ARY FILMS is set to release 3 Bahadur – Rise of the Warriors, the finale to 3 Bahadur, Pakistan’s first animated full-length super hero film trilogy, on 14th December 2018. Waadi Animation, a joint venture by SOC Films and ARY Films, announced their core partners for ‘3 Bahadur’ and released the trailer at a ceremony in Karachi.

3 Bahadur – Rise of the Warriors is packed with nail biting action, drama and comedic shenanigans by children’s favorite superheroes. The film is an epic journey of friendship, teamwork and courage and aims to inspire the next generation to realize that they too hold the power to change the future of Pakistan.

Star studded cast with Mehwish Hayat as Erma, Behroze Sabsvari as Deenu Chacha, Nimra Bucha as Babushka, Fahad Mustafa as Amna’s father, Sarwat Gillani as Saadi’s mother, Khalid Malik as Kamil’s Father, Faheem Khan as Gunchu and Mustafa Changezi as Tony bring life to the larger than life animated characters.

We are excited to announce, the return of Zuhab Khan as Saadi, and Arisha Razi as Amna with our newest addition Bashar Amir Shafi as Kamil.

The film is produced entirely in Pakistan. Based in a fictional town in Pakistan, Roshan Basti (Town of Light). The plot revolves around now fourteen year olds Amna, Saadi and Kamil, who are happy that they have gotten rid of all the evil from their town – unaware that there is new visitor in town who brings massive amount of trouble with her. A warrior queen, Erma, arrives in town, escaping from another world, disguised as a circus performer she turns to the 3 Bahadur for help to defeat her nemesis Babushka. Deenu Chacha and the 3 Bahadur find themselves divided on whom to side with. Roshan Basti experiences a devastating drought which could spread all over the world – now it’s up to the Teen Bahadur to save the world.

Sharmeen Obaid-Chinoy, CEO of Waadi Animations, is also the Creative Director of ‘3 Bahadur’ film series with one of the Pakistan’s leading film distributors ARY Films extending its expertise in distribution and marketing of ‘3 Bahadur’.

“This is the last of the 3 Bahadur trilogy and we have so many surprises planned for everyone! New heroes and villains, cutting edge effects, and the most adorable Monkey! The entire family will be transported to another world when they take their seats in the cinema. I am thankful to Pakistan for embracing their very own superheroes and for making Amna Saadi and Kamil household names” – says Academy Award Winning Film Director Sharmeen Obaid-Chinoy about 3 Bahadur – Rise of the Warriors.

Mr. Salman Iqbal, Founder and President, ARY Digital Network/ Director Waadi Animation said: The success of the 3 Bahadur Franchise has been phenomenal and created a new market for animated feature films in Pakistan for Kids which has now reached to new heights and meets all international standards. With 3 Bahadur -Rise of the Warrior, we hope to surpass and exceed our viewer’s expectations.

The main objective behind the 3 bahadur series was to encourage kids to believe in themselves and at the same time educate parents that when you believe in your child, they will believe in themselves. The last trilogy of 3 Bahadur- Rise of the warriors will be giving a message to the children to change the world and to make it a better place no matter what may come said Mr. Jerjees Seja, CEO, ARY Digital Network.

Talking at the trailer launch, Humayun Farooq, Director Marketing – Health, Reckitt Benckiser, said “Dettol is excited to partner with the 3 Bahadur and the Rise of the Warriors. The brand has always reinforced its mantra of cleanliness and protection against germs. The Dettol Warriors inspire children to become everyday heroes of society and this collaboration brings the 6 superheroes together to convey the same message. We are launching our Golden Ticket promotion for our consumers, whereby along with the 3 Bahadur, the Dettol Warriors are also coming to meet their fans!”

Being associated with a project third time that initiated the drift of animated movies in Pakistan; 3 Bahadur, is our pride. Kids are connecting better with the local superheroes and are motivated to play a positive role in the society.” said Jamil Ahmed Mughal, Chief Operations Marketing & Development Officer McDonald’s Pakistan.

Indeed, the collaborative efforts of Pakistan’s two leading film production houses with an aim to produce high-quality animated content in Pakistan have prompted private sector associates to partner with Waadi Animations for the launch of ‘3 Bahadur’ in Pakistan, through the launch of special edition products, marketing campaigns and promotional activities. In this spirit, Waadi Animations welcomes Dettol by Reckitt Benckiser as the main sponsors for ‘3 Bahadur – Rise of the Warriors’ with McDonald’s Pakistan and The City School as co-sponsors.

Consistent with our philosophy of supporting values-based education within our curriculum, we are pleased to announce our collaboration with WAL who are releasing the movie, 3 Bahadur based on our core cultural values, depicting strength and courage of our youth. “We are impressed by the concept of this unique movie, which has applicability of various values that we try and inculcate in our students every day. This resonates with what we stand for.” said Shahzad Khan, COO, The City School.

The film is all set to release across Pakistan on December 14th 2018 by ARY Films.