SOUL – Food and Music Festival 2020; Sporting a Brand New Identity

It’s that time of the year again, Karachiites, when we all eagerly wait for the biggest food and music festival in town and that, too, in this exciting, chilly weather.

The 3rd Season of Pakistan’s Biggest Food and Music Event, SOUL Festival (Previously COKEFEST) has successfully made its way to Karachi on the 24th, 25th and 26th of January 2020 at Shaheed Benazir Bhutto Park.

Bringing Pakistan’s top eateries and much-adored music artists together to create a one-of-a-kind experience for its attendees, day one of the “SOUL” Festival proved to have an overwhelming response with a massive crowd joining in on the fun and tickets selling out instantly. Soul Festival has truly fulfilled its promise to be bigger, better and bolder than its prequels.

Featuring not only food and music but also many festivities, entertainment, and fun, the Soul Festival gave us the perfect opportunity to take some time out from our awfully busy schedule and spend quality time with our family and friends.

Furthermore, one of the main aims of the Soul Festival is to offer a variety of cuisines with flavors and delicacies catering to a wide range of audiences. Soul Festival prides itself on serving as a platform for the promotion of solopreneurs and providing a boost to the home-based food market which is why not only do you find a diverse panel of culinary talents but also several home-based Foodpreneurs.

Ranging from Desi to Continental, Asian (Chinese, Japanese, Thai) to Turkish/Lebanese and Italian, #SOUL Festival offered the season’s freshest flavors – anything, you name it!

But of course, the most fascinating and awaited part of the event was the music where the entire audience came together; swaying to the beat while savoring their tasty foods. Thus, in order to give its audience an unforgettable experience, the Soul Festival came up with an incredible lineup of musicians, from all over Pakistan such as the much-loved Strings, Farhan Saeed, Ali Tariq, Natasha Baig, Nabeel Shaukat, Aashir Wajahat, Raga Boyz and the one and only, Kashmir the Band!

Moreover, Soul Festival is organized by “Activemedia” and “Foodies R us” along with Kashmir cooking oil and PSO (digicash) as sponsors and Uber, SWVL, Candyland, Ariel, Carient and Kinetic as co-sponsors. Furthermore, with Cool n Cool as hygiene partners, Easytickets as ticketing partners and TV One, News One, and FM91 as media partners.

When asked to comment, CEO at Activemedia (The Organizer), Saad M. Khan said; “The season 1 of #FOODFEST in 2017 saw the biggest celebration of Pakistani culture with more than 250,000 people enjoying the festival with their loved ones. Season 2 of the #FOODFEST created History and became an international award-winning event. We are extremely excited and looking forward to welcoming our guests and provide world-class entertainment through more food, more music and even more fun at this 3rd season of #FOODFEST that has a new identity; SOUL Festival.”