Khaadi, Pakistan’s premier fashion brand in an unprecedented gesture, has committed to donate its Independence Day proceeds to Pakistan.
The announcement was made at the company’s 14th August celebration “As long as Khaadi exists, 14th August sales will go back to Pakistan” “said Khaadi’s founder and CEO, Shamoon Sultan. “we have no right to the money earned on this day, it belongs to Pakistan.” he added.
Building on last year’s “#MeinBhiPakistnanHoon” tagline which celebrated the spirit of inclusiveness, the brand focused this year’s Independence Day Campaign on giving back to Pakistan, changing the hashtag to #HumBhiPakistanHain. Customers had the the freedom to choose from 5 sectors crucial for national development, namely; water, health, education, sanitation, and environment through a poll. Results revealed water to be the most popular sector.
Khaadi subsequently announced that it would give half the proceeds towards the building of the Supreme Court of Pakistan Diamer Basha and Mohmand Dam Fund and the remaining half will be kept in trust to be used for the betterment of Pakistan.
James Gunn shared the first look at David Corenswet as Superman on Monday. DC Studios…
Afghan top diplomat in India was alleged of smuggling 25kg gold nearly $2 million worth…
HUM TV's hit drama serial 'Ishq Murshid' is likely to get two new seasons! 'Ishq…
Boxer Amir Khan is now an honorary captain of the Pakistan Army! Amir Khan expressed…
Selena Gomez became embroiled in controversy when she posted what appeared to be a photo…
UNRWA announced on Monday that the agency is not evacuating from Rafah amid the Israeli…
OyeYeah is an entertainment project powered by Alliancez Inc. We’re motivated to digging up fresh, authentic news. Oye Yeah does not work on rumors! We have all sourced news because we believe in bringing our readers the best. We have a vision and we’re striving hard to achieve it day in, day out!
Read More
